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Wayne State The Magazine: Barb Flis Changing Lives

Wayne State alumni are making a difference in their community through their work and volunteer activities.

ALUMNI .WAYNE .EDU  SEPTEMBER  2012 | 13

BARB FLIS
Life.Learn ‘02

“Reaching parents is my niche. It doesn’t seem hard to me, yet it is so stifling
to other people.”

When former Michigan Gov. Jennifer Granholm wanted to launch a pregnancy prevention
initiative for middle school-age children, her staff reached out to the Michigan Department
of Education and Michigan Department of Community Health. However, when it was decided
that someone on the task force should represent parents, staffers sent out the call to an
unassuming home in Farmington Hills.

“You’ve got to have Barb Flis,” they told the governor.

At the time, Flis (“rhymes with ‘bliss,’” she says with a laugh), who went on to establish
the organization Parent Action for Healthy Kids and become one of America’s leading advocates
for health and sex education in schools, wasn’t sure she wanted to be gotten.
“There I am, going to the governor’s office and meeting with her assistants,” she remembers.
“I’m thinking, ‘You can’t possibly want me.’ And they’re asking, ‘Is this something you
would like to do?’ I’m like, ‘Whoa!’

“So I come home and say to my oldest daughter, ‘Julie, I don’t know. This is big and she’s
the governor. One slip on this sex education stuff and she could be mud.’ Julie goes, ‘Mom!
Do us a favor and just take it! Because if you don’t, we’ll have to hear about how the person
they appoint could have done it better and that’s not how you would have done it. So just
cut to the chase and do it!’”

Flis, Life.Learn ‘02, has listened to her two daughters since they were schoolchildren
because she considers herself a mother above all. (Both grown, Julie lives in Royal Oak; Mary
teaches dance in Chicago.) But heeding their words and dedicating herself to their learning
environment frequently thrust Flis into situations far outside her comfort zone. She credits
— and praises — the interdisciplinary studies degree from Wayne State she earned as an
adult for helping her transform her commitment into a career while handling whatever challenges
it presents — even a call for advice from First Lady Michelle Obama.

“My daughters certainly played a part in my doing this work, but taking to this level, I
never could have dreamed it, charted it or set it as a goal,” says Flis, who receives federal
funding from agencies like the CDC to develop programs aimed at helping parents improve
kids’ health. “If you’re listening, the universe directs you to where you should go. I was
definitely directed to the (Wayne State) program because I’m an out-of-the-box thinker. I
felt so odd because of that, then I went to a program that encouraged it. It’s interdisciplinary
studies, and that’s what I do now.

“I work with parents and connect them, with schools and other parents. Because I got
so involved in Northville, I saw what schools had to go through, how parents felt, and I saw
the disconnect. It wasn’t intentional, but they weren’t putting themselves in each other’s
shoes. You have to be an interdisciplinarian to do that.”

Laurie Bechhofer, HIV education consultant for the Michigan Department of Health, says
Flis is passionate about improving the health and well-being of Michigan young people.
“She sees parents as true partners to engage, not just tacitly involve, in change,” Bechhofer
says. “She gets how to connect with people and inspire them to take action.”
MITCH MARTIN

Born in Detroit, Flis felt she “didn’t get the best education at all” in the private Catholic
schools she attended. “I wanted my children to get what I didn’t have, so I became really
involved in their education.”

She raised her daughters in suburban Northville, primarily because of its school system, and
became so invested as a volunteer that she was elected PTA president.
Even so, equipped at the time with only a two-year degree earned in the ‘70s from an area
community college, “I always felt everybody knew more than I did,” Flis admits. “I felt I didn’t
have an education. So I just kind of sat back. I was a silent observer.”

However, when a parent came to her and accused the school system of “hypnotizing” students
with its health education program, her one-woman investigation went from the principal
to the district curriculum director to a seat on the school board committee looking into the
coursework. From that point on, Flis became an energetic representative for parents.
“I’m sitting with people who have Ph.D.s and I knew nothing about curriculum, let alone
health education,” she recalls. “I think I felt so strongly about advocating for kids that I overcame
my fear of not feeling smart or confident enough to serve.

“I didn’t realize until I went back to school at Wayne State that I am a lifelong learner, and
I ask a lot of questions,” says Flis, who was active on Student Council and president of the
College of Lifelong Learning Student Senate despite being in her 40s. “I didn’t know that about
myself then. I’ll never forget my first class with Professor Roz Schindler, Introduction to Interdisciplinary
Studies. I can still feel the fear I had. I was so nervous. But once I started taking
classes, all of a sudden I realized that this odd person I felt that I was, always asking questions,
was actually embraced by these professors. They’re going, ‘Gosh, you ask good questions! Keep
asking them.’ So I know that now. Now I don’t care if it’s a stupid question. I ask it.”
She had a slew of questions last year when the White House came calling for guidance. Mrs.
Obama wanted input on the parent portion of her “Let’s Move” website to help end childhood
obesity.

“You’ve got to have Barb Flis,” somebody at the CDC told her team. It was a bittersweet
acknowledgment: the same week she was flown to Washington, her father, Frank Patak, who led
the construction crews that enclosed Northland and Eastland malls, passed away.

“Several months later when they released the website I said, ‘Oh, my gosh, they actually
listened!’” Flis marvels. “I said, make it easy for parents, they need answers quickly, and take
away any language that is shaming or blaming. When our babies are born we automatically feel
inadequate as parents. We don’t need anybody else judging us.”

Flis continues to support “Let’s Move” on her own website, parentactionforhealthykids.org.
“Everybody throws up their hands and says, ‘What can we do?’ How can we reach parents?’” she
says. “They say when you have a business you need a niche. Well, reaching parents is my niche.
It doesn’t seem hard to me, yet it is so stifling to other people.

“Then we have to work with schools to not get defensive when parents ask them questions.
It’s always both sides. We can both be teacher-learners.”
— Jim McFarlin

 

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Zeeland Parent Recognized as Grand Prize Winner in Health Champion Hall of Fame Contest

Posted May 17th, 2012

Lansing, MI – Amy Sheerhorn, a parent from Lincoln Elementary School, is the grand prize winner in the Michigan Department of Education’s Team Nutrition Health Champion Hall of Fame.  Sheerhorn was recognized for her involvement in shaping new health standards for snacks during school fundraisers and parties at Lincoln Elementary School.

Amy has helped make healthier changes in the school possible by being an active member of a parent advisory group that has implemented healthy snack alternatives in the schools snack shack. Not only is Amy recognized for standing as a strong health advocate in food programs at Lincoln Elementary School, but she also leads the Walk It school wide walking program, and has successfully engaged students to participate in the program events.

“With Amy’s passion for building a healthy lifestyle for our youth, and support of our school, the parent advisory group was able to bring healthy snack alternatives to Lincoln Elementary food programs,” said Kelly Adkins, who nominated Scheerhorn for Health Champion Hall of Fame induction.  “Thanks to Amy’s dedication and continuous advocating, students at our elementary school can choose nutritious snacks, and get involved in programs that promote physical activity. She not only is helping create a healthier school environment, but she is leaving a positive impact on the lives of all the students.”

Because of Sheerhorn’s dedication to making healthy the easy choice for students at Lincoln Elementary School and as a reward for induction into the Michigan Team Nutrition Health Champion Hall of Fame, the United Dairy Industry of Michigan has made it possible for students at Lincoln Elementary to be treated to an afternoon with Former Detroit Lions All-pro, Herman Moore.  Moore will be onsite at the school on May 21, 2012 teaching students how to make a healthy “Power Smoothie” during their lunch time. 

The Michigan Team Nutrition Health Champion Hall of Fame, which began in March, sought out nominations of parents who do their best to bring healthy options to students while they are at school. 

“We are thrilled to honor Amy Sheerhorn as the 2012 Health Champion grand prize winner,” said Nick Drzal, Michigan Team Nutrition Co-Director.  “It is parents like Amy that shape a healthy future for our students, and empower the rest of the community to get involved, and become health advocates as well.”

-more-

About Michigan Team Nutrition

Michigan Team Nutrition is funded through a United States Department of Agriculture grant awarded to the Michigan Department of Education. It is a national initiative designed to motivate, encourage, and empower schools, families and the community to work together to continually improve school meals and to make food and physical activity choices for a healthy lifestyle.  It is a team effort that involves schools, families, and the community in providing nutrition education to kids.  Join Michigan Team Nutrition on facebook www.facebook.com/MichiganTeamNutrition  and follow them on Twitter at http://twitter.com/TeamNutritionMI

 

# # #

 

In accordance with Federal Law and U.S. Department of Agriculture policy, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age, or disability.  To file a complaint of discrimination, write USDA, Director, Office of Adjudication, 1400 Independence Avenue, SW, Washington, D.C. 20250-9410 or call toll free (866) 632-9992 (Voice).  Individuals who are hearing impaired or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339; or (800) 845-6136 (Spanish).   USDA is an equal opportunity provider and employer.

 

Lisa Gill
lgill@lambert-edwards.com
517.316.0210

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Rockford Parent Recognized as Runner Up in Health Champion Hall of Fame Contest

Lansing, MI – Dana Kraus has been recognized as the runner up in the Michigan Department of Education’s Team Nutrition Health Champion Hall of Fame.  Kraus was recognized for her dedication to creating healthy environments through healthy fundraising tactics at Lakes Elementary School in Rockford.

Kraus, along with the Lakes Elementary PTO, created a fundraiser called “Move n’ Groove”.  The walk-a-thon encouraged students to make healthy choices and lead active lifestyles.  Students collected donations to Move’n Groove around a track at the school.  The walk-a-thon was made extra special and fun for students with music, hula-hoops, limbo, and other fun activities around the course. The fundraiser raised $14,500 to support classroom grants, library books, assemblies, DARE, musical adventures and other programs.

“Fundraising is important to most schools, but more important is the health and wellness of our students and staff,” said Jennifer Olsen, who nominated Kraus for Health Champion Hall of Fame induction.  “Dana’s ingenuity allowed Lakes Elementary to combine both fundraising and wellness into one successful and fun event. This is an event we will continue for years to come.”

The Michigan Team Nutrition Health Champion Hall of Fame, which began in March, sought out nominations of parents who do their best to bring healthy options to students while they are at school.

“We are excited that we have the chance to recognize Dana for her commitment and enthusiasm to creating healthy environments for young people,” said Nick Drzal, Michigan Team Nutrition Co-Director.  “Dana and Lankes Elementary are setting a great example for schools everywhere.”

About Michigan Team Nutrition

Michigan Team Nutrition is funded through a United States Department of Agriculture grant awarded to the Michigan Department of Education. It is a national initiative designed to motivate, encourage, and empower schools, families and the community to work together to continually improve school meals and to make food and physical activity choices for a healthy

more-

lifestyle.  It is a team effort that involves schools, families, and the community in providing

nutrition education to kids.  Join Michigan Team Nutrition on facebook www.facebook.com/MichiganTeamNutrition  and follow them on Twitter at http://twitter.com/TeamNutritionMI

 

# # #

 

In accordance with Federal Law and U.S. Department of Agriculture policy, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age, or disability.  To file a complaint of discrimination, write USDA, Director, Office of Adjudication, 1400 Independence Avenue, SW, Washington, D.C. 20250-9410 or call toll free (866) 632-9992 (Voice).  Individuals who are hearing impaired or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339; or (800) 845-6136 (Spanish).   USDA is an equal opportunity provider and employer.

 

Contact: Lisa Gill
lgill@lambert-edwards.com
517.316.0210

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“Activist turns from sex ed to food ed for White House”

Posted May 27th, 2010

Thank you, Laura Berman, for supporting my Call to Action in your Detroit News column today! Read the column from today’s Detroit News below.

If you haven’t already, join my Call to Action for Parents and let’s work together, support each other, and raise healthier kids! 


May 27, 2010         The Detroit News        http://detnews.com/article/20100527/OPINION03/5270408  

Activist turns from sex ed to food ed for White House

LAURA BERMAN

It says something about these times in which we live that the state of Michigan’s go-to sex educator is turning her thoughts, and expertise, to another area that excites passions and desire: food.

Sex and food have much in common, says Barb Flis, including this central key to talking about either one: “You can’t blame them or shame them.”

Her sudden turnabout in subject matter is a direct result of a call from the White House in March, when Flis was summoned to Washington: The first lady’s team wanted to hear her thoughts about getting parents involved in kids eating healthier foods and exercising more.

At that point, Michelle Obama was preparing to roll out her “Let’s Move” program ( http://www.letsmove.gov“>www.letsmove.gov). Flis offered very specific expertise: For a dozen years, she’s been working with parents to help schools devise sex education curriculums. Her forte is defusing the emotion around a sensitive subject and getting people to talk — and to understand the importance of good information, rationally delivered.

What works for sex ought to work for food.

With childhood obesity rates at epidemic proportions, and the first lady campaigning to intervene, Flis opted to help: If her advice was useful to Washington, why not help with the effort, she reasoned.

“The government isn’t going to be able to create change,” says Flis. “Parents are going to have to.”

Now she’s reaching out to activists like Rachael Hilliker, a Lansing-area government worker and mom, who is screening “Two Angry Moms,” in Lansing next month — a documentary about two women who declared war on their local school lunch program and actually created change.

She’s made contact with a couple of Chelsea neophyte gardeners who named their community vegetable gardening effort, undertaken with the help of a master gardener, “Two Dirty Virgins and a Hoe.”

See? There’s that link between food and sex again. “There are a lot of similarities: It’s all about practicing good behaviors, good habits, thinking critically about how you act — or eat,” she says.

And she’s incorporated Obama’s official “Let’s Move” banner into her own website, Parent Action for Healthy Kids.

Flis is working on a statewide survey of parents that will canvas health habits, the state of school lunch programs, and how parents plan meals and snacks.

Activists like Hilliker — who sees herself launching a grass roots effort to force healthier school lunches — are part of her focus. But after a decade of talking about sex with parents and teens, she believes in the wisdom of a gentle approach.

As an advocate for making good choices, Flis was already a fairly healthy eater. But even she has adopted better habits over the past few months. She stopped eating sweetened low-calorie yogurt, switching to a high protein, unsweetened Greek-style brand.

She kicked the diet soda habit, after reading that artificial sweeteners can cause food cravings. Now she intends to quietly encourage others to change their behavior, in their homes.

Wary of being panned as a “food Nazi” or health nut, Flis is more educator than activist. She’s all in favor of small changes, duly rewarded.

So join the movement: Steam up a batch of broccoli and brown rice, exercise for 30 minutes, and congratulate yourself.

Laura Berman’s column runs Tuesday and Thursday in Metro. Reach her at lberman@detnews.com“>lberman@detnews.com or call (313) 222-2032


℠ Copyright 2010 The Detroit News. All rights reserved.

First-ever national standards for sexuality educations in public schools have been released

Posted January 25th, 2012

New Gold Standard for Sexuality Education in Public Schools.  I am happy to say that I assisted with the review process of these new standards to give the parent perspective. Let me know if you have questions. 

For Immediate Release – January 9, 2012

Four leading health organizations released the first-ever
national standards for sexuality education in schools. Published in
the Journal of School Health, the ground-breaking National Sexuality
Education Standards: Core Content and Skills, K–12 provide clear,
consistent, and straightforward guidance on the essential minimum,
core content for sexuality education that is developmentally and
age-appropriate for students in grades Kindergarten through grade 12.

The standards are the result of a cooperative effort by the American
Association of Health Education, the American School Health
Association, the National Education Association Health Information
Network, and the Society of State Leaders of Health and Physical
Education, in coordination with the Future of Sex Education (FoSE)
Initiative. Nearly 40 stakeholders including content experts, medical
and public health professionals, teachers, sexuality educators, and
young people developed the standards in a two-year process.

“These National Sexuality Education Standards provide teachers,
schools, school districts, and state education agencies with a new
national standard—the minimum they need to teach to set students on a
path to sexual health and responsible adulthood,” said Jerry Newberry,
Executive Director of the National Education Association Health
Information Network (NEA HIN). “They set forth essential sexuality
education core content and skills responsive to the needs of students
and in service to their overall academic achievement.”

For years, research has highlighted the need to provide effective,
comprehensive sexuality education to young people. The United States
has one of the highest teen pregnancy rates in the industrialized
world and teens bear a disproportionate impact of the sexually
transmitted disease (STD) and HIV epidemics facing our nation. One in
four sexually active teens has a STD and two young people every hour
become HIV positive. Furthermore, there is also a pressing need to
address harassment, bullying, and relationship violence in our
schools, which have a significant impact on a student’s emotional and
physical well-being as well as their academic success. The National
Sexuality Education Standards set the groundwork for the minimum of
what sexuality education should look like in America’s public schools.

“These standards are presented in a user-friendly way, making it
possible for a health education teacher or parent, say, of a
seventh-grader, to easily find out what is the next step in the
learning process for a thirteen-year-old in regards to sexual health,”
said Stephen Conley, Executive Director of the American School Health
Association.

The standards focus on seven topics as the minimum, essential content
and skills for K–12 education: Anatomy and Physiology; Puberty and
Adolescent Development; Identity; Pregnancy and Reproduction; Sexually
Transmitted Diseases and HIV; Healthy Relationships; and, Personal
Safety. Topics are presented using performance indicators—what
students should know and be able to do by the end of grades 2, 5, 8,
and 12—and are based on the National Health Education Standards.

“The National Sexuality Education Standards translate an emerging body
of research related to school-based sexuality education so that it can
be put into practice in the classroom,” said Brian Griffith, President
Elect of the Society of State Leaders of Health and Physical
Education. “These standards, developed by education and health
professionals, present sexual development as a normal, natural,
healthy part of human development that should be a part of every
health education curriculum.”

The National Sexuality Education Standards were developed to address
the inconsistent implementation of sexuality education nationwide and
the limited time allocated to teaching the topic. General health
education is given very little time in the school curriculum. Even
less time is dedicated to sexuality education. According to the School
Health Policies and Practices Study, a national survey conducted by
the Centers for Disease Control and Prevention’s Division of
Adolescent School Health, a median total of 17.2 hours is devoted to
instruction in HIV, pregnancy, and STD prevention: 3.1 hours in
elementary, 6 hours in middle, and 8.1 hours in high school. Studies
have repeatedly found that health programs in school can help young
people succeed academically and programs that included health
education have a positive effect on overall academic outcomes,
including reading and math scores.

To view the complete National Sexuality Education Standards, click
here. To schedule an interview, please contact Danene Sorace,
Consultant to the FoSE Initiative, at 717.585.0503.

                                          ###

The American Association of Health Education serves educators and
other professionals who promote the health of all people through
education and health promotion strategies.

The American School Health Association works to build the capacity of
its members to plan, develop, coordinate, implement, evaluate and
advocate for effective school health strategies that contribute to
optimal health and academic outcomes for all children and youth.

The National Education Association – Health Information Network works
to improve the health and safety of the school community through
disseminating information that empowers school professionals and
positively impacts the lives of their students.

The Society of State Leaders of Health and Physical Education utilizes
advocacy, partnerships, professional development and resources to
build the capacity of school health leaders to implement effective
health education and physical education policies and practices that
support success in school, work and life.

The Future of Sex Education (FoSE) Initiative is a partnership between
Advocates for Youth, Answer, and the Sexuality Information and
Education Council of the U.S. (SIECUS) that seeks to create a national
dialogue about the future of sex education and to promote the
institutionalization of comprehensive sexuality education in public
schools. To learn more and view the complete National Sexuality
Education Standards, please visit www.futureofsexed.org.


About me

I’m Barb Flis, Founder of Parent Action for Healthy Kids. I insist that every parent has the power to make a difference. I’m a parent guru, a published expert in advocating for children’s health, and most importantly, a mother of two daughters. My focus lies in connecting families, schools and communities on children’s social, emotional and physical health. Areas of work include asthma, diabetes, sex education, mental health, school wellness programs, physical activity and nutrition. I design and implement trainings and workshops for parents, teachers, school administrators, public health professionals and community-based organizations. I’m also motivational speaker throughout my home state of Michigan and across the United States.


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School Attendance Myths

Kids come out ahead when schools and parents work together to keep all kids healthy and in school.  Did you know that one in 10 kindergarten and 1st grade students misses at least a month of school every year.  And do you realize the hours of precious class time used to repeat material to help children catch up.  If we can get schools to look at chronic absence patterns the answer will be clear …. working with parents and community to keep kids healthy and in school.  Click on this link to read more from Education Week Attendance Counts: 5 Myths about School Attendance by Hedy Chang.

Grand Rapids Family magazine October 2010 Issue

Moms Today: Calling for action

Michigan Mom Barb Flis was one of 10 parents nation-wide invited to the White House to help Michelle Obama’s Let’s Move initiative, designed to reduce childhood obesity and raise a healthier generation of children.

The Farmington Hills mother of two daughters has since launched her own grassroots initiative, Parent Action for Healthy Kids.

grand_rapids_famils_oct._2010_-_darker_3_

 

 

Fuel Up To Play 60 Kickoff to School Health

Posted September 24th, 2010

On Tuesday, September 28, I’m leading a group at the Fuel Up To Play 60 Kickoff to School Health at Ford Field in Detroit.  The kickoff will highlight the importance of student leadership in creating a healthy school environment where nutrient rich foods and physical activity are top priority.  Approximately 32 schools and 400 students and adults from throughout Michigan will be participating.

It is a really cool event and I’ll be a referee for a school team that consists of 5 middle school students and 5 adults/teachers from their school.

The First Lady is even getting in on the Fuel Up To Play 60 action taking place across the county.  This week, as part of her Let’s Move! initiative to raise a healthier generation of kids, she joined children and NFL players for football drills during a Fuel Up To Play 60 event in New Orleans.

First Lady and the NFL's Fuel Up To PLay 60 program

In addition to the in-school wellness program, the NFL’s Fuel Up To Play 60 also hosts Youth Football Camps, flag football, and more. Go to http://www.nflrush.com to learn about events and camps in your area.  If you live in the Detroit area, get on the Summer Youth Football Camp mailing list for next year’s camp schedule.  Email your name, mailing address and phone number to youthfootballcamps@detroitlions.com and Play 60!

Here are excerpts from the official Detroit Lions press release about the Fuel Up To Play 60 program and kickoff event at Ford Field. Get your school involved in the Fuel Up To Play 60 program today!

Click here to view the press release in it’s entirety. 

The Michigan Departments of Education and Community Health; United Dairy Industry of Michigan; and the Detroit Lions are joining forces to support the Fuel Up to Play 60 Kickoff to School Health, which highlights Fuel Up to Play 60, an in-school wellness program launched by the National Football League and National Dairy Council, in collaboration with the United States Department of Agriculture. Fuel Up to Play 60 encourages kids to “fuel up” with nutrient-rich food choices and “to play 60” by getting at least 60 minutes of physical activity every day.

Many children are overweight and undernourished—missing out on important nutrients because they are not making the proper food choices. With these health risks, it’s possible that today’s children could become the first American generation with a shorter life expectancy than their parents. Students at the Kickoff will learn healthy eating and physical activity “plays”— action strategies that will help create healthier school environments.

“Students and staff who attend the Kickoff will learn ways to implement these lessons in their own schools by participating in hands-on activities, which we hope will inspire them to eat right, remain active, and encourage others to do so as well,” said Mike Flanagan, State Superintendent of Public Instruction, Michigan Department of Education, “Youth are empowered to take action at their schools and develop their own road maps to better fitness and nutrition through Fuel Up to Play 60.”

The Kickoff’s pre-game and first half events include a well-balanced breakfast and an interactive session focused on the link between learning and movement, led by author and international speaker Jean Blaydes Madigan. In addition, rookie attendees will learn all about Fuel Up to Play 60 from “MVP Teams”, schools that implemented the program during the 2009-2010 school year.

Attendees will take the field for “training camp” where Detroit Lions’ Defensive End Kyle Vanden Bosch, Former Pro Bowler Luther Elliss, and the Detroit Lions’ trainers will lead students in NFL drills and skills. At halftime, a “Try It, You’ll Like It” tailgate lunch will encourage teams to sample new healthy menu selections, including whole grains, low-fat dairy products, fruits, and vegetables, and vote on items they think the fans in their school would like best.

During the second half, Go Comedy!, a metro-Detroit professional improvisational group, will perform skits on the importance of good nutrition and engaging in at least 60 minutes of physical activity every day, and will lead an interactive workshop to help teams prep for Fuel Up to Play 60 Kickoffs and Challenges in their own schools. The day concludes with Detroit Lions’ Kicker, Jason Hanson, and Elliss sharing tips on how professional athletes eat healthy and play hard for optimal performance.

The Fuel Up to Play 60 Kickoff to School Health is designed to inspire and motivate students to take action for their health by moving more and eating smarter, an overall win for Michigan health. For more information, log on to FuelUpToPlay60.com.

About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Dairy Council (NDC) and NFL, with additional partnership support from United States Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve 60 minutes of physical activity every day.

Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, American Dietetic Association, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more. Media resources, including related video footage and photos are available at FuelUptoPlay60MediaResources.com.

About National Dairy Council
National Dairy Council® (NDC) is the nutrition research, education and communications arm of Dairy Management Inc™. On behalf of U.S. dairy farmers, NDC provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier society, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Established in 1915, NDC is dedicated to educating the public on the health benefits of consuming milk and milk products throughout a person’s lifespan. For more information, visit www.NationalDairyCouncil.org.

About NFL PLAY 60
Designed to help tackle childhood obesity, NFL PLAY 60 brings together the NFL‟s long-standing commitment to health and fitness with partner organizations like the National Dairy Council. NFL PLAY 60 is also implemented locally, as part of the NFL’s in-school, after-school and team-based programs. For more information, visit www.NFLRush.com.