A new multimedia teen suicide prevention campaign was launched by the federal government’s Substance Abuse and Mental Health Services Administration (SAMHSA) on April 1, 2010. SAMHSA launched the We Can Help Us campaign in partnership with the Ad Council, and the Inspire USA Foundation. This multimedia campaign will include television, radio, print and interactive public service announcements as well as in-school and mall posters that are targeting 13-17 year-olds. Suicide is the third leading cause of death among 15 to 24 year olds, and for every suicide death in this age group, an estimated 100 to 200 teens attempt suicide. This prevention campaign hopes to raise awareness in teens that are contemplating suicide that there are resources they can turn to and other teens that have contemplated suicide and made it through.
We Can Help Us encourages young people to visit the website, www.reachout.com, that highlights success stories and teen coping strategies. Each page on reachout.com includes the National Suicide Prevention Lifeline at 1-800-273-TALK (8255) for teens that need immediate support.
** This information has been shared with you by Barb Flis, mother of two and creator of Parent Action for Healthy Kids.